We asked ourselves: why is the “Irish Goodbye” a thing when Ireland is known as the Land of a Thousand Welcomes?

So we flipped the script on the exit, by turning every entrance, invitation, hi-how-are-you, high-five, welcome, wink, and glass clink into an Irish Hello.

The Jameson Irish Hello introduced an assortment of brand engagement tools that helped people make connections and drive the purchase of Jameson cocktails.