Johnson&Johnson and the American Red Cross partnered up to deliver an exclusive promotion at Walmart through a buy 1, give 1 donation with the purchase of a first aid kit. On Walmart.com, consumers could learn more about the promotion as well as tips on how to be disaster-ready for any situation.
For pride month, Listerine launched exclusive Pride-themed bottles at Target that showcased the meaning behind the colors from its original designer, Gilbert Baker. With his passing in 2017, the back of the bottle offered a remembrance to the pride flag creator. To engage with consumers, Listerine proposed to host an activation at Target’s headquarters in Minneapolis.
Johnson&Johnson launched their new hair care line for kids in 2019. We were tasked to come up with a look and feel that showcased the engaging characters on the pack and the results from using the products. With the split design, we were able to show the wild, fun hairstyles kids create during bath time and the transformation to the dried and clean final results.
