Cap’n Crunch, aka Captain Horatio Magellan Crunch, has always been an adventure fanatic. That’s why this year, we took our seafaring followers on an adventure to discover and collect 4 unique cap’n figurines. At different retailers, we created dynamic in-store displays to drive in-person purchases and digital banners to engage when shopping online.

Through a custom Snapchat filter, users could be transported into the cap’n’s world to become the cap’n and find all his treasured figurines.