cap’n crunch, aka captain horatio magellan crunch, has always been an adventure fanatic. that’s why this year we took our seafaring followers on an adventure to discover and collect 4 unique cap’n figurines. at different retailers, we created dynamic in-store displays to drive in-person purchase and digital banners to engage when shopping online. through a custom snapchat filter, users could be transported into the cap’n’s world to become the cap’n and find all his treasured figurines.